So what makes a website convert better?
Updated March 26th, 2025 - 2 min read
Written by AJ Bern
Co-owner
1. Structure
visual cues
Following key principles of design such as making things easy on the eye, scannable, emphasized, and using leading lines
responsiveness
This doesn't just mean that text and images scale down when you go from desktop to mobile
It means optimizing for mobile, making sections dedicated only for the mobile version of your site
2. Content
Text content
Most websites make the mistake of too little info
OThers make the mistake of too much info, not presented well
No body reads your paragraphs (you're probably not reading this right now)
What do I have to put on this page for someone to click a button?
Nothing more. Nothing less.
Image Content
Stock photos do not convert
real photos and real content of your business is what converts
A simple rule...
The more human you look, the higher the conversion
We do this through:
- Professional photography
- Videography
- drone footage
3. Branding
We made a mistake at first
We built websites with great layouts and function
But they lacked something...
They lacked character and personality
Branding is more than a logo and slogan
Branding turns companies more human
Through Graphic design
- Logo's
- Icons
- graphics
- animations
- copywrite...
4. Copywrite
What is it
When most people hear the word copywrite...
They think copyright... very different
It's art of writing words that sell, persuade, or guide people to take action
- Framing your offer
- the choice of words
- the voice and tonality of your brand
5. Social proof
What is it
Social proof is when people trust something because they see others liking or using it
So what does this mean on your website?
- Video testimonials
- Reviews from Google
- Textual content
- Showing real humans using the product/service
6. PR (press relations)
What is it
PR is the process of getting publications like Forbes or Fox News to write an article on you
This does 2 massive things for your business
More Social Proof
- Use their logo on your website
- nothing adds more credibility than an article praising you and your work
Link Juice
- The greatest factor in SEO
- Anytime another website of high credibility has a hyperlink to your site, it's telling google: "these are the go-to guys, let's put them towards the top when people search for this"
7. Data
Heat maps
can track each website experience, seeing where a website visitors mouse is and where they are scrolling to
A/B testing
Have a debate over which design looks better? Just let the data decide. Make two different designs, set up a campaign, and see which one performs better
Speed
tracking and managing file sizes will make your site load and run as smoothly as possible which both are correlated to conversion rate
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